What are IBUs?
You see “60 IBUs” on a label and think, “Oof, that’s going to be a bitter one.” But the truth is far more complex (and a lot more interesting).
If you’re ready to stop relying on a single number and want to actually understand how bitterness works in your favourite brew, drop a comment with IBUS below. We’ll slide into your DMs with a secret video where we reveal the real story behind the scales.